London Fashion Week Men’s kicks off tomorrow (Saturday 4 January), and with it a whole host of fresh fashion faces looking to shake up the industry.
This year’s three-day event is the fifteenth of its kind, having cemented its purpose of shining a light on new design talent, both homegrown and from further afield.
LFWM kickstarts the roster of men’s fashion weeks and is followed by Pitti Uomo, Milan and then Paris Fashion Week.
It would appear that the industry is showing no signs of slowing down. According to the British Fashion Council, the UK menswear clothing market is predicted to outstrip womenswear and reach £16.2billion by 2021.
If you can’t make it to see the shows, the BFC will be live-streaming the shows on the official London Fashion Week Instagram account, giving you front row access to London’s latest style disruptors.
These are the names to watch out for this season…
London-based brand Qasimi was founded in 2015 by Khalid al-Qasimi, the crown prince and second son of Sheikh Dr Sultan bin Muhammad Al Qasimi, the ruler of Sharjah in the United Arab Emirates and quickly established itself as a cutting-edge streetwear label looking to incorporate Qasimi’s heritage into its DNA.
But when Qasimi died in July 2019, just three weeks after showing at LFWM, the brand’s future became unclear. However, it would appear that Qasimi’s death has not stopped the brand from moving forward, as his twin sister, Hoor Al Qasimi, has taken the reins as creative director of the brand and has said she is determined to preserve Khalid’s legacy.
The collection, which will show on Sunday 5 January, was designed by the late designer before his passing and continues the brand’s sartorial exploration of Middle Eastern history.
Qasimi shows at LFWM on January 5 at 4pm. qasimi.com
Since launching his eponymous label in 2015, Daley has made sure to incorporate his half-Scottish, half-Jamaican heritage into his designs.
Choosing to ignore the impetus surrounding hype beast-driven streetwear, Daley instead opts to focus on craft and community. His spring/summer 2019 show ended with members of the audience being invited to dance on stage with a live jazz band.
How’s that for inclusive?
Nicholas Daley shows on January 4 at 8pm. nicholasdaley.net
Such is Crutchley’s sartorial prowess, his brand was the recipient of the 2019 International Woolmark Prize and was shortlisted for BFC/GQ Designer Menswear Fund after impressing the industry’s editors and buyers alike with his autumn/winter 2019 collection.
Since launching his namesake label in 2015, Crutchley has established himself as a rising star thanks to his emphasis on artisanal textiles and silhouettes that blur the binaries of gendered clothing.
The Yorkshireman’s autumn/winter 2019 collection was received with a rapturous applause and expectations for his show this season are inevitably vertiginous.
Edward Crutchley shows on January 4 at 2pm. edwardcrutchley.com
Velendra is the first Indian-born graduate of Central Saint Martin’s MA Fashion programme and his aim, via his collections, is to inject glamour and sophistication back into the menswear scene.
This season’s collection features 20 looks all which incorporate the designer’s now-trademark tailoring and heavy embroidery, as he continues to draw inspiration from Bollywood.
Kaushik Velendra shows on January 5 at 5.30pm. maisonvelendra.com
Founded by Talal Hizami in 2018, Pacifism is making its London Fashion Week Men’s debut this season.
The brand’s guiding aim is to bridge the gap between modern elegance and streetwear, incorporating modern staples into its collection.
Though Hizami has no formal training in design, he is hoping to use his designs to connect to his Saudi Arabian roots, his family, and his childhood.
Pacifism shows on January 4 at 3.30pm. pacifism.com