Oreo recruited a superstar collaborator for its next flavor.
The cookie brand announced Wednesday it’s partnering with Lady Gaga on a specially themed package of the Oreos based on the pop star’s latest album, “Chromatica.”
The cookies are “pink-colored Golden Oreo cookies with green-colored creme,” said the company, and will feature designs inspired by the album on the wafer.
The new Oreos will be available in six-cookie packs starting in January, while full packs of the Chromatica cookies will arrive next year.
Fans who want the cookies early can sign up for the Lady Gaga x OREO Stan Club to get notified when the full packs release. Oreo says the first 1,000 subscribers will get a free pack of cookies.
Oreo and Lady Gaga are also launching a contest, “Sing it With Oreo,” kicking off Dec. 15, where winners can receive free merchandise and experiences featuring the pop singer.
The collaboration is the latest in a string of partnerships featuring music stars and brands. Both Travis Scott and J Balvin teamed up with McDonald’s on signature meals. Meanwhile, Bad Bunny and Cardi B paired up with Crocs and Reebok, respectively, on fresh footwear.
“This collab is inspired by the world of Chromatica, where kindness rules all things,” said Lady Gaga in a media statement.
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