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LG’s rollable OLED TV comes to the U.S. with $100,000 price tag

The proof-of-concept TV will finally be available outside of South Korea.

By 
Nathaniel Mott
 for PCMag
 on July 19, 2021

LG's rollable OLED TV.

LG’s rollable OLED TV.
Credit: LG SIGNATURE



PCMag.com is a leading authority on technology, delivering Labs-based, independent reviews of the latest products and services. Our expert industry analysis and practical solutions help you make better buying decisions and get more from technology.

PCMag.com is a leading authority on technology, delivering Labs-based, independent reviews of the latest products and services. Our expert industry analysis and practical solutions help you make better buying decisions and get more from technology.


The LG Signature OLED R is finally making its way to the U.S. with a new $100,000 price tag.

LG first showed off its rollable display technology at CES 2014 with an 18-inch prototype; it later created a 65-inch proof of concept TV that was showcased at CES 2018 and CES 2019.

The company then officially released the Signature OLED R in South Korea with an $87,000 price tag in October 2020. It’s not clear why the U.S. version will cost an additional $13,000.

LG said the Signature OLED R will offer three operating modes: A Full View for watching videos, playing games, or using the built-in smart home features; a Line View for listening to audio content; and a Zero View “that displays the speaker as a work of art” when the display is stowed.

The company’s online store says the display will support Dolby Vision, HDR10, and HLG; boast a sub-1ms response time, 120Hz refresh rate, and AMD FreeSync Premium support; and offer one Ethernet, four HDMI 2.1, and three USB 2.0 ports as well as Bluetooth 5.0 and Wi-Fi.

The Signature OLED R will also run webOS with built-in apps from LG’s content partners (Netflix, Hulu, and Disney+, among others) as well as support for Alexa and Google Assistant.

Those features probably won’t be enough for many people to justify spending $100,000, of course, but at least the LG Signature OLED R has more going for it than a rollable display.

LG’s online store lists the Signature OLED R as in stock and ready to ship at time of writing. The company said that all orders will include “white glove delivery and installation service to ensure a seamless set-up experience,” and that the LG Signature Concierge Service “will usher customers through the timeline from order placement to delivery for total peace of mind.”




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