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NSW Rural Fire Service: Times Square

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NSW Rural Fire Service and Wunderman Thompson Australia give New York City a look into Australia’s recent catastrophic bushfires.

Donated by Silvercast, the 77-foot ‘Godzilla’ billboard is located at the third most instagrammed location in the world and is perfectly positioned to send a message of thanks to all the firefighters and those who support them around the world.

The 15-second installation transforms Times Square’s usual bright lights into a to-scale fire front.

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