The free festival It’s Time, taking place on the 17th and 18th November 2020, has been announced by Climate positive platform, Ecologi, who hope to galvanise people around the world to take action against climate change.
Opened by the Prince of Wales, 71, the timely event will unite over 100 global contributors in the fight against climate change, including activists, artists, academics, brands and celebrities.
The festival is the brainchild of Ecologi co-founder Elliot Coad and former MP and chairman of Ecologi’s advisory board, Nick Boles.
Prince Charles (pictured), 71, will open the Festival of Climate Action taking place on the 17th and 18th November 2020
The pair developed the festival in response to the postponement of November’s United Nations Climate Conference, as a way of providing a freely accessible platform to educate and inspire people around the world to take action now.
The not-for-profit event has been funded by private donations and contributors aren’t receiving a fee for their appearances.
‘Collectively, we are not doing enough to combat the climate crisis. 2020 is already set to be the hottest year on record: the world is literally burning,’ said Elliot.
‘It’s Time will be a collective rallying cry of those united in their belief that urgent action must be taken today.
‘It will give people around the world the opportunity to share ideas and knowledge on how to accelerate the shift to net zero, and what action we can take as individuals to cut carbon and make a positive contribution to solving the climate crisis.’
It’s Time is in collaboration with WWF and an official partner of The Prince of Wales’ Sustainable Markets Initiative.
The star-studded lineup will feature a range of speakers including TV presenter and children’s author Konnie Huq (pictured)
The online event has a capacity for over a million attendees, offering an opportunity to watch live debates, video premieres, art exhibits, panel discussions and live performances by environmentalists, TV personalities, scientists, entrepreneurs, politicians and performers who are all striving for change in environmental responsibility.
Among the top picks is Prince Charles’s speech reflecting on more than 40 years of leadership in the fight against climate change and environmental degradation and an introduction to the latest climate apps and technologies including WWF’s My Footprint, food waste and sharing app from OLIO, and We Don’t Have Time.
The carefully selected line-up hopes to deliver something that appeals to every age group and demographic, with notable speakers ranging from Climate Strange comedian Matt Winning, TV presenter and children’s author Konnie Huq, to criminal barrister and TV personality Rob Rinder.
In addition to the variety of speakers, well-known brands and organisations like WWF, as well as Rainforest Trust UK, Zipcar, Richard Curtis’s Project Everyone and A Plastic Planet will showcase art and entertainment to create a unique purpose-driven festival experience.
It’s Time will be hosted by broadcaster, actor and WWF ambassador Cel Spellman alongside director, filmmaker, writer and stylist Basma Khalifa.
Nick Boles,who is chairman of Ecologi’s advisory board, said we cannot afford to wait another year for the world to react to the climate crisis. Pictured: Basma Khalifa
High profile UNICEF supporter Cel and sustainable fashion advocate Basma are set to guide viewers through their festival experience as they navigate five virtual tents; Innovation Stage, Sustainable Living Stage, Main Stage, Arts & Community Tent and the Kids Tent. All acts are kindly donating their time voluntarily.
Each festival ‘act’ will deliver insight on how people can join together to deliver change as well as educate on simple actions people can make in their everyday lives to help fight the crisis and unleash a global wave of seismic change.
Nick Boles added: ‘COP26 may have been postponed but the climate crisis has not. We cannot afford to wait another year for the world to act.
‘It’s Time will give people from every walk of life and every corner of the planet a chance to make a stand and pledge to do their bit to cut carbon emissions and save our climate.’
To secure entry, register for free tickets. All proceeds from the festival will be invested in accredited climate solutions.