Alright Miles Beckler here again and we’re doing a little funnel series in the last video we covered the simple self liquidating funnel its kind of funnel that got me going really in what I would consider professional level I internet marketing even though i was doing it for years before i was really big catalyst this next one is like the advanced version of that funnel so this is if you have your own personal products and you have many products if you have a bunch of different product lines products that kind of work together that complement each other really well this is definitely where you want to go and honestly getting into this level of final building is really where you can start to get cash flow positive on your funnels straight from cold traffic what i mean by that is you’re putting a dollar in your getting two dollars out on the other side which ultimately just creates a larger marketing budget for yourself and you can really scale the size of your business and the size of your campaigns relatively quickly.
So let’s jump right in and i’m going to go ahead and move myself other way and let’s bring in the advanced self liquidating funnel all right so you know this is you’re getting into the kind of the role of the tripwire I guess you know ryan deiss uses that term a lot and you try to trip him up on a seven dollar product and then you hit him over the head with like a higher priced product i don’t really like that terminology extends from like land mines i believe is what a trip wires from and that’s the wrong analogy for me because I’m all about getting people what they want and helping them access more content if they’re that kind of person you know every time you make an offer there’s some percentage of people who are going to want to buy and there’s gonna be some percentage of people who are always going to want to buy more so what we’re doing with this offer with this funnel is we’re allowing those people who want to buy more from us the opportunity to do so it’s very simple
So how does it start again same thing you can literally keep that same often page that you had from the previous the simple funnel you opt-in for something free whether to free report free video or free audio and they enter their email address and then they submit at this point they go on to your email list right here and then they see an oto which is a one I’m offer and this is a chance for them to buy something at a very significant discount from you this has to be great content if you feel like wow I’m really offering to much I’m not charging enough you’re on the right path because you want it to be that good because the goal is to transition them to a customer the goal is not to make money right here at all you make money in the future with a backend of your funnel this is the front end of your funnel so the goal this point is just to turn them into a customer because once their customer the likelihood of them purchasing again goes up significantly.
So we have a new direction here if you’ll notice if they go to click X in the top corner of their browser here they would see an opportunity to see another offer and a little pop-up would say hey wait are you sure you want to leave this page and it will have a button that says leaving a button that says stay if they click stay you can make them a second offer this can be a different product or it can be a different price i don’t really like doing a different price for the same product because I kind of have that feeling when I see this sort of thing is like wait you’re gonna charge me 27 for it here but since i was leaving you give me the same thing for seven dollars like you see we’re trying to rip me off at first and now you’re trying to like save that I don’t get it so personally what I do is I think this is a chance to give them a different offer so if this was product a that would help them lose weight maybe this is product be that would give them meal plans or if our workout routine right so accomplishing the same goal of losing weight but just from a different angle because maybe this offer would resonate with them and if they do go to the order they obviously go to the checkout page and what happens when they create this checkout is at this point this order remains open in your system this is called a one-click upsell right so all they have to do they get another product offer on this screen and all they have to do is click.
Yes and they don’t we enter their credit card the order just kind of increases in the size of the order they click know the order closes with just this product on here so generally people will structure this in like a 72 $17 oto upwards of twenty seven thirty-seven dollars here and then after the checkout you’re generally going to have a higher price upsell on the back and here and what you’re gonna see is so again you have you know twenty to fifty percent often hear one to four percent conversion rate here and then on this one it gets really exciting because you often see twenty to thirty percent conversion rates on the upsell and then your system which is smart enough to know if they bought just this one or bought both of them will give them the appropriate delivery page also you can see if they go through the exit pop and they purchase they’re also getting going to get the one-click upsell the oto after the offer so let’s say on a fitness plan you’ve got the video series on how to lose weight and then they order the video series on how to lose weight for seventeen dollars and then on the upsell you offer them monthly coaching access to a private group and meal plans and a workout plan and that would be this would be seventeen dollars and then this would be a 97 dollar upsell what happens when you get to the end of the funnel is your average order value from your customer goes up this means you’re able to spend more money on the pay-per-click side at your often level you’re able to spend more per customer because your funnel is optimized to deliver more money per customer than anyone else and this game is all about who can spend more on a customer if you can spend more on your customer than your competitors can you will be able to buy all the traffic and you will be able to get more customers and again you gotta remember this is the front end of the funnel you’re going to have a follow-up sequence the process here right so we have like two percent of people one-percenter two percent of people purchasing here so there’s ninety-eight percent of people are dated by and they’re on your email list which is going to follow up and make additional sales then you’re going to offer additional products to your customers as well which is going to create additional sales so this really is something that when you get to the city advanced level on the funnel .
You can start to get really excited about working towards the one dollar into dollars out one dollar and three dollars out and really seeing a return on your marketing investment very very quickly and my recommendation is always to dump most all of that right back into more marketing because when you get a system that’s working really well and is building a list for you that’s so key then dumped all you can Intuit live lean for a while keep don’t pull your money out and go by the the fancy cars that the fake ass gurus talk about live really lean and build your list build your relationship with your list because what you’re building is an asset that can generate cash flow for years and years and years to come is really powerful when this works and this is a great funnel so start with the simple funnel if you don’t have that done yet if you’ve had that simple funnel in place for a while and you’re wondering what the next level is this is it right here take a screenshot and leave me a comment below if you have questions about how to implement this funnel specifically if you have questions about other funnels let me know i’m happy to answer your questions I’ll leave a resource link below for one of the tools that I use actual just linking all the tools that i use for these kinds of funnels for this kind of funnel building and be sure to subscribe I’ve got another two finals in this series that I’m going to be illustrated in the next videos and these are really getting into more advanced funnels this next one the membership final i’m going to show you has literally generated hundreds of thousands of dollars in extra revenue for my business in the last year or so it’s a really powerful model so thank you very much for tuning in again miles back there leave me a comment below go ahead and subscribe above and i look forward to seeing you on the next video
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