HBO Max made its long-awaited debut Wednesday, however don’t request to search files from The No longer-Too-Gradual Indicate with Elmo or reruns of Chums by capacity of your Roku or Fireplace TV. That is because these devices don’t but web HBO Max apps.
Despite being on hand on a host of platforms and devices — along side iOS and Android, Xbox One and PlayStation 4, Apple TV, Android TV, Chromecast and web browsers — HBO mother or father firm AT&T has no longer but reached an settlement with Roku or Amazon. This implies that even in case it’s likely you’ll per chance perchance also just web the HBO Recede or HBO Now app on your Roku or Fireplace TV, or in case your HBO subscription became upgraded to Max, it’s likely you’ll per chance perchance also no longer be in a assign to search files from HBO Max on there.
HBO Now and Recede users ought to quiet be in a assign to use these respective apps to proceed staring at the stylish-or-garden HBO they already web.
As of Thursday afternoon, the apps remained missing on each and each Roku and Amazon’s respective platforms.
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In a commentary, a Roku spokesman acknowledged the firm quiet hopes as a method to add HBO Max:
Because the No. 1 streaming platform in the US we assume that HBO Max would revenue critically from the scale and swear marketing and marketing capabilities on hand with distribution on our platform. We’re interested by mutually certain distribution agreements with all unusual (over-the-high) companies and products that can ship a quality person abilities to viewers in the simpler than 40 million households that purchase Roku to get entry to their favorite programs and scrutinize unusual swear.
Unfortunately now we web no longer reached settlement but with HBO Max. While no longer on our platform this day, we scrutinize forward to helping HBO Max in due route efficiently scale their streaming industry.
Amazon became a bit extra aggressive. In a commentary Wednesday, the firm indicated that it’s a ways upset that AT&T is rarely any longer luminous along side Max’s swear to the stylish-or-garden HBO offering that is on hand by method of Amazon’s Prime Video Channels.
“With a seamless customer abilities, nearly 5 million HBO streamers in the meanwhile get entry to their subscription by method of Amazon’s Prime Video Channels,” a firm spokeswoman acknowledged. “Unfortunately, with the originate of HBO Max, AT&T is deciding on to disclaim these loyal HBO customers get entry to to the expanded catalog.
“We assume that if you’re paying for HBO, you are entitled to the unusual programming by method of the technique you are already the usage of. That is luminous loyal customer help and that is the reason a precedence for us.”
For its piece, a spokeswoman for AT&T’s WarnerMedia acknowledged in a commentary that while the firm is “pleased that HBO Max is widely on hand at originate” its “purpose is to form HBO Max on hand on every platform likely to as many viewers globally as likely.”
“We scrutinize forward to reaching agreements with the few prominent distribution companions left, along side with Amazon and on par with how they offer customers get entry to to Netflix, Disney Plus and Hulu on Fireplace devices.”
On Wednesday, WarnerMedia executives acknowledged that the firm has apps ready for every and each Roku and Fireplace TV, along side that after offers are signed every app will likely be on their respective platform “minutes later.”