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Euro 2020: Marketing director Guy-Laurent Epstein says UEFA has no plans of hosting tournament in multiple countries again

  • Organising Euro 2020 across 12 countries will help avoid leaving abandoned stadiums after the tournament is done and dusted, UEFA marketing director Guy-Laurent Epstein said on Friday

  • The 12 June – 12 July tournament marks the 60th anniversary of the competition and Epstein told reporters at Global Sports Week in Paris that UEFA has no plan to do this format across multiple countries again

  • While he acknowledged that fans would travel more and therefore have a greater carbon footprint, he noted that several teams would keep the same base for the whole group stage

Paris: Organising Euro 2020 across 12 countries will help avoid leaving abandoned stadiums after the tournament is done and dusted, UEFA marketing director Guy-Laurent Epstein said on Friday.

 Euro 2src2src: Marketing director Guy-Laurent Epstein says UEFA has no plans of hosting tournament in multiple countries again

The UEFA logo is pictured on UEFA headquarters in Nyon, Switzerland. Image used for representational purpose. Reuters

The 12 June – 12 July tournament marks the 60th anniversary of the competition and Epstein told reporters at Global Sports Week in Paris that UEFA has “no plan to do (this format across multiple countries) again at this stage”.

While he acknowledged that fans would travel more and therefore have a greater carbon footprint, he noted that several teams would keep the same base for the whole group stage.

“The idea was to celebrate the 60 years of the European championship and to bring Euro to places who could not host Euro in isolation and to avoid having to build white elephants as had happened in Brazil (after the 2014 World Cup) for example,” Epstein explained.

“We’re investing a lot in sustainability, we are conscious of that and we’re working on it.”

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Updated Date: Feb 07, 2020 22:12:51 IST


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