Quality education with academic rigor, industry-oriented hands-on training, and finishing school training has been the forte of ASBM University over the years. Established by a widely acclaimed management Guru, Prof. Biswajeet Pattanayak (Former Distinguished Professor of IIM-Indore &IIM-Lucknow), this institution is fully equipped with modern ways of teaching practices and tools as a new-gen university.
The finishing school module for employability, a unique ASBM initiative, is a hands-on platform that imparts value-based practical learning to prepare and shape the students as industry fit. Based on the psychometric test of the students to understand their personality traits, required training is imparted with the help of Psychometric Lab for holistic personality growth. Similarly, assessment of language ability leads to rigorous training on communication modules in the Language Lab to do away with the mother tongue influence of the students and develop their communication skills. The well-equipped language and psychometric labs in ASBM University enhance the skill-based knowledge/activities of the students for employability. They also get immensely benefited by the power-packed personality and placement grooming modules (4PGM) to face the tough recruitment process in this highly competitive world.
The university focuses on summer internship projects, where the students get firsthand experience of working in various industry sectors to understand and analyze business problems in the real world. It is a mandatory requirement for the management programmes. In the second year of their curriculum, the MBA students are exposed to real-life industry practitioners for group discussion and personal interviews as a form of full-dress rehearsal. Overall, ASBM University takes all initiatives for the competency development of the students to exert high performance. The final placement process for permanent full-time positions starts thereafter.
That is how ASBM has established a track record of 100%placement from its very inception.
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The University now offers cutting edge courses like MBA (Semester abroad with the University of Nottingham Malaysia), M. Sc. (AI & Decision Science), M.A. (Communication & Digital Media), BBA (E-Commerce), and B.Sc. (Data Science) in addition to traditional courses like Ph.D. in Management, MBA, MBA (Rural Management), Executive MBA, M.Sc. (IT Management), M.Com., M.A. (English), M.A. (Economics), B.Com. (Hons.), B.A. (English Hons.), B.A. (Communication & Digital Media), B.A. (Economics Hons.), BBA (Hons.), BBA (Rural Management), and B.Sc. (IT Management).
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